About Us

Like fluffy clouds in a bright blue summer sky, Parade's cotton is luxuriously soft and comforting. With bold colours, eco inspired designs and our cast of curious characters, we celebrate beginnings, new adventures and the colourful world around us. Established Vancouver, 2004.

Parade clothing is made using only the softest, most durable organic cotton. Organic cotton is made without the use of pesticides and harsh chemicals, keeping the planet, its farmers and its people healthy. It's also healthier for babies' sensitive skin. Our organic cotton is 100% GOTS certified, the Global Organic Textile Standard - the highest in the industry, so you know you're getting the real thing. We're in love with organic cotton, it's simply the best for our environment and our little ones. 

Supporting Fair Trade
Our collection is produced fair trade in beautiful India. We visit our production facilities twice a year to ensure quality of our product - and say hi to our friends. Fair trade means that the people making our product have a safe working environment, are paid fairly, and have labour standards in place that make us proud to be their partners. Why India? Cotton is not grown in Canada, so it must be imported - India was a natural choice for us because of its rich history - organic cotton farming has been a tradition for over 4000 years.

The Pacific Northwest
We have been designing our fabrics and graphics since we began, and it's what we became known for.  Our flagship studio and shop in Vancouver, BC is located just a few doors down from our very first studio in the historic district of Gastown, where Parade was born in 2004. On our tenth year anniversary in June 2014, we opened a second flagship boutique on Granville Island, and expanded further to Main Street in 2022. We're proud to ship across North America, and serve our American customers and partners with quick shipping from just across the border in beautiful Washington State.


Parade is a company committed to crafting high quality garments that you feel proud to dress your family in. We love to connect with our valued customers and followers, start meaningful conversations, and share the adventures of parenthood.  Whether you are a long time customer or have just found us, we hope you stay tuned for all the exciting things that we will be including in our Parade for you to enjoy!