About Us

Like fluffy clouds in a blue summer sky, Parade's high quality organic baby clothes celebrate the innocence of babies and toddlers during their precious first years. Established Vancouver in 2004.

 

Sustainability

Parade clothing is made using only the softest, most durable organic cotton. Organic cotton is made without the use of pesticides and harsh chemicals, keeping the planet, its farmers and its people healthy. It's also healthier for babies' sensitive skin. Our organic cotton is 100% GOTS certified, the Global Organic Textile Standard - the highest in the industry, so you know you're getting the real thing. We're in love with organic cotton, it's simply the best for our environment and our little ones. 

Supporting Fair Trade

Our collection is produced fair trade in beautiful India. We visit our production facilities twice a year to ensure quality of our product - and say hi to our friends. Fair trade means that the people making our product have a safe working environment, are paid fairly, and have labour standards in place that make us proud to be their partners. Why India? Cotton is not grown in Canada, so it must be imported - India was a natural choice for us because of its rich history - organic cotton farming has been a tradition for over 4000 years.

The Pacific Northwest

We have been designing our fabrics and graphics since we began, and it's what we became known for.  Our flagship studio and shop in Vancouver, BC is located just a few doors down from our very first studio in the historic district of Gastown, where Parade was born in 2004. On our tenth year anniversary in June 2014, we opened a second flagship boutique on Granville Island, and expanded further to Main Street in 2022. We're proud to ship across North America, and serve our American customers and partners with quick shipping from just across the border in beautiful, Washington State.