Like fluffy clouds in a bright blue summer sky, Parade's clothing is luxuriously soft and comforting. With eco inspired designs and our cast of curious characters, we celebrate beginnings, new adventures and the colourful world around us.

We designed our first pieces in 2004, and were one of the first clothing brands in North America to use only certified organic cotton and sustainable materials. We believe in responsible production, and oversee every detail of every collection. We only use the finest organic cotton from India, where cotton farming has a long history, and the quality is soft and luxurious.

Produced organically, cotton is not only soft and pure on your baby's skin, but also stronger and more durable than processed cotton, all without the use of harmful chemicals and pesticides. The GOTS, or 'Global Organic Textile Standard' label you'll find in our clothing guarantees that each piece was grown, dyed and sewn organically and under fair trade standards.

From our beginnings in a little studio downtown, we created this boutique, family-owned brand that we now sell across North America and internationally. We are proud to have three flagship shops of our own in our natural and beautiful city of Vancouver, BC.